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FREE GUIDE

Buy Better Wine.
Spend Less Doing It.

Guy's Guide to Buying Better Wine: ten plain English things worth knowing before you buy your next bottle. No jargon, no scores, and nothing you need a cellar to use.

What is in it

  1. 1

    Start with the meal, not the grape

  2. 2

    Where price and quality stop tracking each other

  3. 3

    Why the second cheapest bottle is not the safe choice

  4. 4

    Two or three regions beat a hundred grape names

  5. 5

    What a score actually tells you, and what it does not

  6. 6

    The one technical thing worth remembering

  7. 7

    Serving temperature, and why most people get it wrong

  8. 8

    Buying for the occasion instead of the audience

  9. 9

    What makes a bottle a good gift

  10. 10

    How to ask, and who to ask

Free Guide

Buy Better Wine.
Avoid Expensive Mistakes.

Guy's Guide to Buying Better Wine is a short, plain English guide to spending your money well: what actually changes the wine in the glass, what to ignore, and how to walk into any shop or list with a plan.

One email with the guide. No noise, and you can unsubscribe whenever you like.

About the guide

Is the guide really free?

Yes. It is a PDF, sent to the email address you give, with nothing to pay and no card details asked for. The only thing you get afterwards is the guide itself.

What is actually in it?

Ten things worth knowing before buying your next bottle: where price and quality stop tracking each other, why the second cheapest bottle on a list is not the safe choice, and how to match a wine to a meal without memorising regions.

Do I need to know anything about wine to use it?

No. It is written for someone standing in a shop or holding a wine list with no particular training, and it assumes none. Every rule in it is one you can apply the same day.

Will you sell me wine after I download it?

No. Best Wine For You does not sell alcohol and takes no winery commissions. If you later want a recommendation for a specific meal or occasion, that is what the Personal Wine Advice consultation is for, but nothing about the guide depends on booking it.